Case Study – ETT Crypto

Zenithar Solutions Case Study: Streamlining Crypto Payments with ETT's Solution

Executive Summary

Zenithar Solutions, a growing financial services provider, sought to differentiate itself in the competitive small business market by offering cryptocurrency payment capabilities to clients. By implementing ETT's comprehensive crypto software solution, Zenithar successfully enabled small business clients to accept, manage, and disburse cryptocurrency payments without requiring specialized technical knowledge. This case study examines how ETT's software solution helped Zenithar expand its service offerings, provide added value to clients, and gain a competitive advantage in the market.

Client Background

Zenithar Solutions is a mid-sized financial services company primarily serving small to medium businesses across various industries. While successful in traditional financial services, Zenithar identified an emerging trend: clients increasingly receiving requests to accept cryptocurrency payments but lacking the technical expertise to implement such systems independently.

Challenge

Zenithar needed to offer their small business clients a cryptocurrency payment solution that would:

Enable clients to accept payments in various cryptocurrencies
Provide automatic conversion to stablecoins to mitigate volatility risks
Allow for seamless payments to vendors and employees in cryptocurrency
Eliminate the technical complexity typically associated with cryptocurrency management
Integrate with existing financial systems
Comply with relevant regulations

Real-Time Multi-Currency Reconciliation

One of Zenithar's most significant challenges was implementing real-time reconciliation across diverse cryptocurrencies. Before ETT's solution:

Zenithar struggled to maintain accurate, up-to-date records across multiple blockchain networks
Exchange rate fluctuations created accounting discrepancies that could take days to resolve
Reconciliation was largely manual, time-consuming, and error-prone
Staff frequently worked overtime at month-end to balance accounts across currencies
Reporting was delayed, creating cash flow visibility problems for clients

The inability to reconcile transactions in real-time meant Zenithar’s clients often operated with outdated financial information, introducing business risks and complicating financial planning.

Fund Aggregation and Segregation Complexities

Another major challenge was properly managing the aggregation and segregation of crypto funds:

Client funds needed proper segregation for regulatory compliance and security
Zenithar lacked efficient tools to aggregate funds for better yields while maintaining segregation
Manual tracking of which funds belonged to which clients created security vulnerabilities
Without proper segregation controls, there was increased risk of commingling funds
Proper fund management required specialized blockchain expertise that was costly to maintain

These challenges were particularly acute when clients needed to convert between cryptocurrencies or move between crypto and fiat currencies, as the lack of automation and proper controls created delays and risks.

Solution

After evaluating several options, Zenithar partnered with ETT to implement their comprehensive cryptocurrency management platform. ETT's solution provided:

Simplified Onboarding

A streamlined process for small businesses to create crypto-enabled accounts without needing to understand blockchain networks, wallet addresses, or private keys.

Multi-Currency Support

The ability to accept payments in popular cryptocurrencies like Bitcoin, Ethereum, and others based on client preferences.

Automatic Conversion

Real-time conversion of incoming cryptocurrency to stablecoins (like USDC) to minimize volatility exposure.

Intuitive Dashboard

A user-friendly interface allowing Zenithar’s clients to monitor transactions, balances, and conversion rates without requiring technical cryptocurrency knowledge.

Vendor/Employee Payment System

Simplified payment disbursement tools allowing businesses to pay vendors or employees in either cryptocurrency or traditional currency.

Compliance Management

Built-in KYC/AML tools ensuring all transactions met regulatory requirements.

Advanced Reconciliation Engine

Automated cross-chain reconciliation with real-time updates across all supported cryptocurrencies.

Segregated Wallet System

Client-specific subaccounts with clear isolation while maintaining unified management.

Dynamic Aggregation Tools

Ability to temporarily pool funds for specific functions (like higher yield generation) while preserving strict accounting boundaries.

Implementation Process

The implementation followed a phased approach:

Zenithar staff underwent comprehensive training on ETT's platform.
A pilot program was launched with five selected small business clients representing different industries.
Based on feedback, minor customizations were made to improve user experience.
Full rollout to all interested Zenithar clients over a three-month period.

Results

Within six months of implementation, Zenithar reported:

Expanded Client Base: 22% increase in new small business clients specifically citing cryptocurrency capabilities as a decision factor.
Increased Revenue: 18% growth in service revenue through cryptocurrency transaction fees.
Client Retention: 95% retention rate among clients using the cryptocurrency services.
Reduced Support Burden: 63% fewer support tickets related to cryptocurrency questions compared to initial projections.
Competitive Advantage: Positioned as an early adopter in their market segment, offering comprehensive cryptocurrency solutions.
Reconciliation Efficiency: 87% reduction in time spent on reconciliation tasks.
Error Reduction: 92% decrease in reconciliation errors across multiple currencies..

Client Success Story: Prismatic Atelier

One of Zenithar’s clients, Prismatic Atelier, exemplifies the success of the ETT implementation. Before the solution, Prismatic had declined multiple international projects due to payment complications. With ETT’s platform, Prismatic could:

Accept design project payments in cryptocurrency from international clients.
Automatically convert volatile cryptocurrencies to stablecoins.
Pay their network of freelance designers in their preferred cryptocurrency.
Monitor all transactions through a simple dashboard.
Access real-time financial data across all currencies.
Maintain proper separation between client project funds.

Within the first quarter of using the solution, Prismatic increased their international client base by 35% and reduced payment processing times from days to minutes.

Key Benefits Of Zenithar

Market Differentiation

Zenithar established itself as a forward-thinking financial services provider.

Expanded Service Offering

Added a valuable new service without developing proprietary technology.

Increased Client Satisfaction

Provided a solution to a growing client pain point.

New Revenue Streams

Created additional transaction-based revenue opportunities.

Operational Efficiency

Dramatically reduced the time and resources spent on reconciliation.

Risk Reduction

Minimized errors and regulatory risks through proper fund segregation.

Conclusion

By partnering with ETT, Zenithar Solutions successfully navigated the complex cryptocurrency landscape and delivered significant value to their small business clients. The implementation allowed Zenithar to position itself at the forefront of financial innovation while shielding clients from the technical complexities of cryptocurrency management. The success of this case demonstrates how financial service providers can leverage specialized technology partners to expand offerings and maintain competitive advantage in rapidly evolving markets.